Box Office collection in the month of August.
This year 2018 is going to be great for the Hindi film industry in terms of box office collection, however, the month of August didn’t meet up with the expectations. With over a dozen releases and plenty of holidays throughout the month, the cash registers have failed to see a lot of action. Akshay Kumar starrer Gold and John Abraham’s Satyameva Jayate might need to be raked in money and have crossed several milestones however trade analysts expected rather more from these releases.
While Gold, a sports drama, minted Rs 102.70 crore, entertainer Satyameva Jayate accumulated Rs 88.15 crore so far. Regarding the performance of both the films at the price ticket counters, trade analyst Girish Johar has said, “Though Satyameva Jayate and Gold have recorded some good numbers. Commercially each the films might need to be done nicely however economically they don’t stand out despite being vacation releases. The audience expected rather more from these films. they must have earned 20-30 percent over their current earnings.”
This month, Mulk, a story of a Muslim family which is seen fighting in order to receive their honor in society after one of their loved ones gets concerned in a very terror plot, came out as a surprise package. The small budget film, in lead with Rishi Kapoor and Taapsee Pannu, they not only were able to impress the critics but however they were able to attract the audience to theatres. The Anubhav Sinha directorial did a business of Rs 20.69 crore. Johar said, “Mulk has stood to go in the month of August. it absolutely was expected to not do a lot of however its content won over the audience.”
The film that didn’t leave a mark at the box workplace was Anil Kapoor and Rajkummar Rao starrer Fanney Khan. Even when generating an ample quantity of buzz around their film with smart marketing schemes, the makers didn’t win over the audience to show up for the moving picture. Fanney Khan had to settle with a spare assortment of Rs 10.55 crore.
Irrfan Khan, Dulquer Salmaan and Mithila Palkar’s road trip film Karwaan did a decent business. The film earned Rs 18.83 crore and got a mixed response from critics. Having hit screens last Friday, Happy Phir Bhaag Jayegi doesn’t appear to be adding a lot of to the collective numbers of August. With a drop in its assortment within the weekdays, the film has managed to earn Rs 16.96 crore in a very week.
With some potential blockbuster like Sui Dhaaga, Patakhaa and Manmarziyaan cathartic within the month of September, Bollywood is predicted to select up pace another time.